Email deliverability: new trends and offers – personalization, optimization and more

Setting up your email deliverability correctly optimizes data and reduces time spent promoting products. An email campaign should have a business impact, not just a busy marketing and sales staff. High deliverability of such emails is an important part of performance evaluation. There are a variety of ways to achieve this. Effective and relevant email deliverability suggestions are offered by the staff at Reply. Their guide to effectively increasing deliverability includes a number of recommendations to help simplify the process and make it as effective as possible. We’ll note additional options that can also help with this important task of promoting a company’s products and services.

Personalize your content

Try to personalize the content of the email newsletter as much as possible, so that consumers opening the letter with interest consider the offer. If possible and appropriate, use user names, special design elements and other information from data analysis tools.

Mobile-friendly emails

Emails need to be made so that they are easy to view on mobile devices. More than half of all Internet traffic comes from mobile devices. So every email you send needs to be optimized for mobile devices. This is the way to a consumer’s heart and interest.

Segment your email lists

Try segmenting the email lists to which the mailing is directed. This involves creating a recipient list based on:

• a typical image of an active customer;
• the typical image of an active lead;
• the likelihood of a particular type of lead making a purchase.

In this way, you can prioritize the people to whom the email newsletter is sent. This is especially important given that the quota for sending newsletters is usually limited.

Add unsubscribe links

Every email should have an unsubscribe link. The recipient has the right to unsubscribe at will. And has the right to unsubscribe from the mailing list, right away. Therefore, you should not check the reliability of the email service, which can track the presence of such a mandatory option and apply a spam filter to the company’s mailing list. The presence of an unsubscribe option is a legal requirement and an important factor in improving email deliverability. Because having such an option improves the overall quality rating of an email address.