What is amazon buy box
Amazon is bigger than you think. In fact, it’s so big it can be difficult to wrap your head around the scope of its empire. The company has extended its reach far beyond the online marketplace we use to buy stuff.
Amazon started as an online bookstore but quickly diversified into other sectors: media, cloud computing, and even consumer electronics like the Kindle e-reader and Echo smart speakers.
In this article, we take a look at some interesting facts about Amazon.
Amazon Statistics (Editor’s Choice)
- Amazon generated $386 billion revenue in 2020.1
- 11% of Amazon’s revenue comes from AWS, their cloud computing division.
- Prime Music reached 55 million subscribers in 2020.
- In the US alone, there are 147 million people are Prime subscribers.
- Prime Video counts 175 million viewers worldwide.
- As of 2021, Amazon has over 200 million Prime subscribers.
- Amazon is responsible for nearly 50% of all US ecommerce sales.
- By 2040, Amazon will be a $2 trillion company based on 2040 earnings estimates
What is Amazon Buy Box
So what is Buy Boxit refers to a box that appears on the right-hand side of product listings. It features the product’s price, shipping, and seller information, as well as the, “Add to Cart,” button.
It has a tremendous impact on a FBA seller’s sales and revenue because it contributes to your sales and revenue goals & help you achieve customer trust.
Amazon’s Buy Box formula ensures that only trusted, reliable companies with excellent customer service and fulfillment rates win the Buy Box. As a seller, that’s an immense perk.
How to win amazon buy box
The Amazon Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.
When more than one seller is offering the same product, the product can have multiple offers.
Amazon determines which offers to display in the Buy Box using a combination of price and performance-based criteria.
In addition, for most categories, Amazon favors sellers that offer free shipping for items qualified for Amazon Prime.
Products sold by merchants on Amazon earn a place in the Buy Box based on their performance history and price, so be sure to keep your prices competitive and maintain consistent availability.
The algorithm behind the Buy Box also considers your product’s inventory status. If your product is out of stock, you cannot win the Buy Box.
Items that are fulfilled by Amazon typically experience greater success in winning the Buy Box since Prime members tend to favours FBA products.
If you’re an FBA seller, be careful not to backorder your inventory as this may affect your ability to win the Buy Box and deliver orders on time.
FBA also makes it easier for sellers to offer free shipping because they don’t have to worry about shipping costs eating into their profits.
